What are the Benefits of GPS Tracking

James Zaib
3 min readAug 10, 2020

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GPS technology has come a long way in the past 20 years.

No longer do we need to use a proprietary handheld display to monitor vehicles and assets. Now you can use a computer, or any phone or tablet that has an internet connection from anywhere in the world.

GPS allows you to use location data to monitor vehicles, assets, people and even shipping containers. You can track current location, speed travelling and even how long it will take to reach the destination.

GPS Tracking is becoming very popular with Fleet managers, business owners and individual alike due to many benefits, coupled with low cost, reliability and availability of devices.

Some of the benefits include

1. Fleet Management & Monitoring.

Fleet managers have been monitoring vehicles for many years. What better way to keep track of hundreds, if not thousands of vehicles spread across the country than in one single location.

Instead of writing down starting locations, ending locations, km traveled and user details, gps tracking software takes care of this tedious work.

2. Driver Performance and Safety

Human error is alive and well in 2020, and so until autonomous and self-driving vehicles becomes standard, we have to work around the issues human face. Tired, dangerous, drunk, and erratic driving are some of the vices.

Having a GPS tracking device is an incentive for drivers to do the right thing. As many of us are aware, when you become accountable for your actions and the repercussions, you are inclined to behave in a certain way. In this case, the preferable way is safer driving.

Not only will you keep your drivers safe, the risk of crashing and loss of equipment, both the vehicle and vehicle cargo, is significantly lower.

An installed tracker encourages drivers to behave in a safe and responsible way. To look on the positive side of this, creating a loyalty system with rewards is an excellent way to give incentive to good driving.

3. Increase in Security

Loss of cargo and/or a vehicle can be a massive dent in a company’s profit margins. The losses can be more than just material items and the associated costs, there are additional issues such as loss of reputation. No one wants to work with an unreliable company.

GPS tracking systems can monitor vehicles and be programmed easily to send alerts when a vehicle is experiencing unauthorized use or driving to an unauthorized location.

Having these alerts set up in a proactive way, working automatically is always superior to acting re-actively. The quicker you can react to a potential security breach; the less damage will occur.

4. Customer Satisfaction

Increased efficiency by safer driving, job pickup and arrival times are all important contributing factors to improving customer service.

Your deliveries can be monitored in real time, ensuring that the correct route is taken. They will always be on time, and in some cases arriving earlier than expected.

Having a customer kept in the loop helps to keep them on your good side.

5. Analysis of business costs.

One of the biggest business expenses for a company can be fuel. With prices increasing each year, it’s now more than ever important to mitigate these costs.

The use of a tracking system can help reduce fuel in the following ways;

· Ensuring that your work vehicles are used only for work purposes
· Ensuring the most efficient route is taken
· Reduce erratic & harsh driving

Having a 3G or 4G gps tracker installed provides you with the ability to analyze these driver habits, fuel usage and driving styles, adjusting as you go and viewing the results.

Give Your Business a Boost.

Using a tracking system allows you to know where your vehicle or asset is at any given time.

If you have a fleet of vehicles, the use of gps trackers are a must have. This technology provides a variety of benefits beyond just reports.

There are more than just the 5 gps tracker benefits than what is listed here. You can harness this technology to transform your entire business workflows to improve efficiencies, lower business costs and increase customer satisfaction.

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